Just Ad Water

October 25, 2005

Politicians looking like newscasters Elections were held in Argentina on Sunday and Kirchner (the incumbant president) won in a landslide. However, mainly what interests me in Argentine politics are the ads. Here in Mendoza I have been enjoying two in particular.

This first ad features local candidates, although I saw it a dozen times before I realized it was a political ad. At first I thought they were newscasters. It makes sense. People trust newscasters. After all their job is to tell you the truth. People are less trusting of politicians. The obvious solution is to make your politicians look like the channel 3 news team. Brilliant!

Political ad from Mendoza, Argentina with the Slogan: Bueno. Conocido.Here is the second ad. De Marchi looks like he might be a newscaster too. After all he bills himself as: “Bueno. Conocido.” or in English: “Good. Known.” That strikes me as over simplifying things even for a politician.

I can not really explain why all these ads amuse me so much, but I think it comes from being completely unaware of, or interested in, the politics. This disinterested perspective leaves me looking at just the execution of the ads.

This is actually true to a lesser extent of all the advertising I see. Seeing advertising in Spanish makes me really see the words and phrases individually. Things that I have long since accepted as reasonable in English show there true silly pompousness in Spanish.¨”Nothing but the best for you, etc”.

I have been collecting some sample photos that I’ll post soon.


  1. [...] It is election season and having offered my own trivial observations on the Argentine elections, I thought I’d move on to the Chilean elections. Near our hotel in Santiago there is a traffic rotary with hundreds of identical or nearly identical signs erected. It looks like a bit like a big brother for office campaign. Even better it is not just one loco politico, there are several. [...]

    Pingback by World Unfurled… An entrepreneur sells his company and travels the world. » Election’s Erections — December 13, 2005 @ 11:38 am

  2. [...] [...]

    Pingback by World Unfurled… An entrepreneur sells his company and travels the world. » Keeping Warm in Chile — December 13, 2005 @ 11:49 am

  3. [...] I have mocked the political ads in Argentina. I have mocked the political ads in Chile. I will not do the same in Bolivia. [...]

    Pingback by World Unfurled… An entrepreneur sells his company and travels the world. » Election Day in Bolivia — December 18, 2005 @ 7:43 pm

  4. I know this is an old post, but I happened to read it just now and I wanted to say something about the second ad. It says “Bueno Conocido”, not “Bueno. Conocido.”. That little difference is important. “Good. Known.” is certainly very funny, but here there is a spun intended. There’s a saying in Spanish: “Mejor malo conocido que bueno por conocer”. I guess this ad tries to make reference to this saying meaning he is known but also good.

    Comment by Jazmín — January 26, 2007 @ 12:55 pm

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